Job Description

Summary:
The State of Connecticut is seeking a highly skilled Digital Website Content Writer to join its innovative Digital Government team. This role involves creating impactful, user-focused content for government websites, applications, and other digital assets, emphasizing accessibility, SEO, and user engagement. The ideal candidate will excel in copywriting, content strategy, and digital optimization, with a strong passion for public service. Position Info:

• Title: Web Content Designer - Level 4
• Client: CT DAS
• Duration: 12 Months
• Location: 450 Columbus Blvd., Suite 1202 Hartford, Connecticut 06103
• Work Mode: Remote

Responsibilities:

• Develop and implement content strategies for large-scale websites and digital assets.
• Write, structure, and optimize content for websites, applications, chatbots, and user guides with a focus on user needs.
• Conduct content audits, keyword research, and apply SEO best practices to improve search engine rankings and user engagement.
• Use data analytics and user feedback to refine and improve content performance.
• Collaborate with subject matter experts to ensure content accuracy, plain language compliance, and service design alignment.
• Maintain content governance, ensuring updates align with State Content Guidelines and accessibility standards.

Skills/Qualifications:

• Education:
• Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or a related field (preferred).
• Minimum of 3 years of experience in website content writing, copywriting, and digital content optimization.
• Expertise in SEO, including technical and on-page strategies, with proficiency in tools like Google Analytics and keyword research platforms.
• Proficient with content management systems (e.g., Sitecore 10.2 preferred) and content marketing tools.
• Strong communication, organizational, and project management skills; familiarity with tools like Jira, Microsoft Office Suite, and Teams.
• Knowledge of content lifecycle management, digital content standards, and plain language guidelines.
• Familiarity with CRM platforms (e.g., Salesforce) and data visualization tools (e.g., Power BI) is a plus.
• A portfolio of published online content showcasing expertise in content creation and strategy is highly desirable.

Preferred Skills:

• Experience with chatbots, search consoles, and helpdesk services.
• Industry certifications in content writing, SEO, or related fields.
• One year of experience in customer relationship management platforms and analytics tools (e.g., Salesforce, GA4).

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