Job Description

REI Co-op is united around discovering, building and celebrating better ways of working in this world, all so that folks can find and pursue a love of the outdoors. When you work for the co-op, you do your best work with the support to live your best life. And you play a part in shaping the future of the outdoors, for people and our planet.

This job contributes to REI’s success by supporting Marketing Strategy & Campaign Management for off-price events and offers. Scope of impact can include major off-price events, member offers, clearances, outlet, off-price contingency and additional off-price events or offers as needed. This role is accountable for leading annual strategy and campaign management of off-price events and offers with a focus on Outlet. Leading the execution across all key marketing touchpoints end to end, which can include Marketing channels, Digital Retail, Retail and employees. Supports the development of off-price brand-right communication strategies to drive traffic, demand and engage new and returning customers with compelling off-price experiences. Represents marketing and business strategies to align cross divisional partners to ensure a cohesive and positive customer experience.

• Develops Marketing Strategy, Marketing Brief and Go To Market support for major off-price events and Outlet.
• Works jointly with Marketing Planning, Customer Insights and Marketing Manager, Product Marketing to develop measurable Campaign KPI’s and supports recapping as needed
• Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and priorities.
• Supervises campaign development with Marketing and cross-divisional partners, including Marketing Program Managers, Channel Managers, Visual Merchandising, Digital Retail and Creative partners.
• Drives meetings and documentation through the campaign development cycle to keep stakeholders and leadership informed of progress, changes and updates to the content and assets in development.
• Manages the process to amend or update customer experience when key deliverables or direction changes.
• Assures that REI branding, product and experiential elements are represented in the campaign elements developed and executed, per direction in the campaign strategy.
• Builds contingency plans and helps overall contingency program to address emerging cultural, business, and customer risks.
• Off-price authority for the co-op, representing program’s vision, strategies, and projects
• Helps manager with evolution of off-price work to align with broader co-op business and marketing strategies.
• Coaches other members of the team on deliverables as needed.

Qualifications

• 5+ years with marketing experience; campaign or channel program management preferred
• Outlet marketing campaign strategy
• BA in Business, Marketing, Communications preferred
• Demonstrated experience and aptitude in leading and developing integrated marketing plans, with a preferred focus on digital media for retail.
• Proven track record developing integrated marketing plans that meet or exceed business goals.
• Experience and success in managing partners and relationships in developing marketing programs.

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click  here for a detailed overview of benefits plans by employee profile. 

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